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Quality wines, direct from the importer

Welcome to The Wine Importer.  - Buy European Wines direct from the Importer!

Paul Mitchell has been importing and selling wines directly to the consumer by mail-order since 1988. Overheads are minimal which in turn, keeps cost low for you.

All shipments are made in refrigerated containers direct from Europe to Pauls own especially constructed warehouse - wine provenence is guaranteed. And YES, you can purchase a top quality French wine from under $20.00 as we sell direct to you with no additional retail margins or normal retail overheads.

Please note for long time customers my new website has a completely new shopping cart system so your old long-ins will not work. You will need to re-register your details.

Most Popular Wines

Rocca delle Macie Chianti Vernaiolo 2016

Rocca delle Macie Chianti Vernaiolo 2016

$ 125.00
you save $210.00
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Champagne Maxims de Paris brut

Champagne Maxims de Paris brut
$ 49.95
you save $20.00
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Saint Cosme Cotes du Rhone 2017

Saint Cosme Cotes du Rhone 2017
$ 20.00
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Celsole Primitivo 2017 Salentino IGT

Celsole Primitivo 2017 Salentino IGT
$ 19.95
you save $10.00
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Testimonials

The Wine Importer is about wines made for enjoyable drinking, about quality and originality, made by real people.

C Simon, Auckland

My interest in wine is mainly Bordeaux so I am always amazed how The Wine Importer can keep sourcing the best vintages at very reasonable prices.

J Gibson, Wellington

Just want to say thanks for the speedy service. Your service seems second to none.

M Levine, Christchurch

Don’t shop at The Wine Importer for $5 plonk. For everything else, from an interesting grape variety to mortgage Bordeaux, it’s the best.

N Wagner, Napier

I have been a customers of Pauls for 25 years and have always been impressed with his advice, service and prices.

R Spence, Waimauku

The Wine Importer has an astonishing, sophisticated and interesting range of wine, mostly from Europe and full of rarities, all sourced directly from their suppliers.

S Baylis, Auckland

Our Guarantee

We value both your patronage and loyalty of our customers, and offer the following unconditional guarantee:
  • If any bottle purchased from The Wine Importer is faulty - TCA etc, please advise me and I will provide a replacement bottle or credit.
  • If any wine is simply not to your taste please return the unopened bottles within 35 days of purchase for a credit, including the bottle not to your taste.
  • Additionally your personal details will not be passed on to any other company or business